A/B Split Testing

Improve your results by sending only the most effective emails. Test your subject line, from name, content, CTA and sending time or day to optimize your opens, clicks and conversions.

Test email campaigns easily

Use one of the four email elements to create an A/B split test campaign and find out which element of the two email versions performs the best – then send the winner to the rest of your audience.

Email content or CTA
Sending day and time
Subject line
From name

Quick and intuitive setup

Set up your A/B test campaign preferences easily at the final step of your email campaign builder.

Use a slider to choose the size of your contact list test group
Specify the test duration and delay for the winner campaign
Send the winner automatically or choose to send it manually

Improve based on results

Improve your future campaigns using detailed reports on the A/B test campaigns that show the winning version and include full statistics for delivery, opens, clicks, bounces and unsubscribe differences between both email versions.

75% of strategic phase marketers use A/B split testing to learn about customer behavior and how best to reach them.

* Marketing Sherpa

Are you one of the 75%? You can easily create an A/B test campaign with just a few clicks.
There is no downside—your audience receives the best of content and you get a higher ROI.

Run your first A/B test with a free account